Our studio conducted a strategic revamp and redevelopment of the SAS – Who Sims Wins website, transitioning it to a robust, user-friendly platform designed with SEO at its core. The new site featured an intuitive interface, enhanced functionality, and strategically optimised content that boosted both visibility and engagement. This comprehensive redesign significantly improved user interaction and resulted in the platform being listed by the Royal College of Anaesthetists as a recommended resource. The project’s success expanded its reach and solidified its status as an invaluable educational tool for student doctors and anaesthetists.